Legally, Ben Freeman can’t say words like “cures” or “prevents” when it comes to telling people about the CBD products he and his wife, Sandra, sell at Your CBD Store in Easton.
“So what we do when we meet with customers is we focus on the science behind it and the education for the customers,” Ben Freeman said. “Most people want to know what is CBD, is it going to be get me high, how does it work. We try to stay broad with it.”
The Freemans are looking to introduce their hemp-based CBD products to a whole new customer base with the grand opening of their second location of the Your CBD Store franchise on Saturday at 14 W. Fourth St. in Bethlehem.
Another Your CBD Store franchisee, owned by Jonathan and Jeffrey Valera, is celebrating its third location on Saturday, as well, at 4680 Broadway in the Tilghman Square Shopping Center in South Whitehall Township.
And those are in addition to the grand opening Nov. 6 of the Smooth Roots CBD store in the Palmer Park Mall in Palmer Township.
Consumers can also find CBD products everywhere from corner bodegas to supermarkets. The expansion in availability comes as the U.S. Department of Agriculture this fall is finalizing rules on commercial hemp production that was re-legalized in the United States under the federal 2018 Farm Bill.
So what is CBD, is it going to get you high and how does it work?
CBD extracts are made from hemp flower. The 2014 Farm Bill allowed states to start research cultivation of industrial hemp, while the 2018 legislation opened the door to interstate transportation and shipment of hemp.
That 2014 law defined hemp as Cannabis sativa L. with delta-9 tetrahydrocannabinol (THC) levels less than 0.3%.
THC in cannabis is what gets users high. CBD — short for cannabidiol — is one of the other component cannabinoids in cannabis that proponents say offer a host of benefits. Commercial hemp growers are required to have their product tested to ensure it falls below that 0.3% THC threshold, or they risk criminal penalties.
Your CBD Store in Easton, at 430 Northampton St., had its grand opening June 28. The Freemans carry CBD products there like oil tinctures, water soluble drops, gummies, soft gel capsules, additive-free e-liquids for vaping, topical creams, beauty products and pet products like dog biscuits.
They can’t say it’s going to