It’s time to choose your own adventure. The BevNET Live Breakout Sessions on Monday, December 9, provide attendees the opportunity to dive deeper into the topics that are important to their businesses. With two rounds of sessions, innovation experts will outline market opportunities in cannabis, the movement to low- and no-alcohol “cocktails” and other drinks, and also the growth of RTD spirits. On the execution side, companies approaching their growth spurt will appreciate talks about developing marketing and sales teams while in the middle of scaling. For those interested in their next funding round, a pair of panels will discuss preparing the company for a deal process and the elements of valuation.
Longer and more informal, BevNET Live’s Breakout Sessions are a great way for attendees to soak in additional information and insights, while providing opportunities for quality, extended Q & A periods.
Session 1 Breakouts 2:00 PM – 2:40 PM
The CBD and THC Brand Opportunities
What can we learn from brands who have jumped into the cannabis business in both the CBD and THC space? What’s the best approach to a commercial and dispensary strategy, and what does it tell us about the direction of innovation overall? Eric Schnell, the CEO of Mood33, Kenny Morrison, the CEO of Venice Cookie Company Brands, and Robert Drew, the Chief Growth Officer at Docklight Brands, will tap into their experiences from the trenches.
Accessing the Low/No/Hybrid Market
Utilizing beverage alcohol data presented by IWSR’s Brandy Rand, investor insights from First Beverage Ventures’ Kristin Bareuther, and the brand perspective from DRY Soda Co.’s Sharelle Klaus, we’ll explore the low and no alcohol market that is growing due to health conscious consumers.
Building Market Strategy While Scaling
Eric Berniker is a longtime marketing executive for fast-growth beverage brands, and he’ll bring advice for scaling the team and the brand on the fly while developing strong marketing messages with a stepped-up budget.
Investment Insight: Pre-Market Cleanup
Investment, finance and marketing experts including Brian Goldberg, a longtime consumer products CFO and investor, Robert Brown, the Managing Director of Encore Consumer Capital, and Arthur Gallego, the Founder of communications firm Gallego & Co., will walk beverage brands through the cleanup that must be done prior to approaching investors.
Session 2 Breakouts 2:50 PM – 3:30 PM
The Elements of Flavor Masking
Using a functional ingredient that doesn’t have an appealing taste? Flavor experts