Copyright 2019. All rights reserved. Courtesy: Extra Hours
Warren Bobrow=WB: Please tell me about yourself.
John Korkidis=JK: I’m a bit of a mixed bag. When most people look at me, I’m not sure they see the son of an immigrant who speaks several languages. But the fact that I am easily slept on, typically often gives me an upper hand. Little known fact: I dropped out of college in NY where I was studying graphic design and spent most of my 20’s living and working in China as a creative. During my time there I cut my teeth in various agency roles and had the honor of working closely with the artist Ai Weiwei in his Beijing studio. Ultimately, I came back to the US (San Francisco) after taking a job with a large Chinese social media company, MOMO (NASDAQ) to help develop new mobile products for the US market. I fell in love with the Bay Area immediately but over the course of about 5 years of working in high-pressure performance marketing roles, my love affair with the tech scene started to fade and I began turning to my hobbies as a creative outlet. Hence the birth of my beverage platform Chron Vivant.
WB: What do you do best in your field?
JK: Maybe the thing I do best is learning (mostly from mistakes). I’m constantly experimenting, iterating and looking to improve. Whether it’s recipes, infusion techniques, designs, business tactics, or as a person. I’m a lifelong learner with an unquenchable thirst for understanding how things tick. My curiosity knows few limits.
Proposition Cocktail Company
Photo Courtesy: Extra Hours
WB: How did you transition from thc to cbd?
JK: Cannabis has always been an outlet for me and in a lot of ways, it’s also been my constant. When I moved back to California, I was blown away by the budding legal cannabis scene and the rich history behind it (much of the history is not all that positive and rooted in deeply problematic policies). As I got closer to the plant, I realized I actually knew next to nothing about it (even though I’d been consuming it my whole adult life). This revelation was where it all began. As I discovered more about the healing properties of cannabis, my perspective on how and when it could fit into my life started to change. Over