Q&A with AEssenseGrows’ Phil Gibson
AEssenseGrows manufactures aeroponic cultivation equipment that combines plant science, innovative technology, and precision software for superior results. Wouldn’t it be nice to plan your grow operation, set up your personal grow recipe then simply push start? AEssenseGrows does just that with the AEtrium System. Intelligent automation software drives sophisticated sensor-driven electro-mechanical systems ensuring the grower’s personalized recipe is strictly adhered to. The result is a “cruise control” approach to indoor cannabis and hemp cultivation.
If outdoor farming is the horse and buggy, aeroponics is the Ferrari. Recognized for its ability to speed plant growth, aeroponics brings velocity —and some risk; driving a Ferrari is fun as long as you don’t crash along the way. Aeroponics is the most sophisticated form of hydroponics (plant roots dangle in air, getting maximum oxygen, and are sprayed on a schedule with nutrient-enriched water). No soil or media of any kind is required. At the same time, water and nutrients are recycled, needing just a fraction of that used for traditional cultivation.
Aeroponics brings superior yields and very low cost with the elimination of soil, but that upside does come with its own set of challenges. To stay on track and maximize results, the grow environment — air, water, nutrition, lighting, and temperature — must be closely monitored and tightly controlled. Without a smart, automated system, failure to manage these labor-intensive tasks (pH levels, nutrient chemistry, CO2 PPM, light timing and intensity, and more) poses a significant risk to the cultivator. This risk has limited the widescale use of aeroponics.
And that’s where AEssenseGrows comes in. Phil Gibson, the company’s vice president of marketing, recently addressed the competitive advantage aeroponics can deliver and how the company’s “cruise control” system makes it easy for every cultivator.
Why have your customers turned to AEssenseGrows for indoor cultivation, rather than traditional soil, media, or coco-coir with drip systems?
Phil Gibson: The answer, in a word, is profit. We have been able to demonstrate to our customers that the AEtrium system and our Guardian Grow Manager software can deliver superior buds with higher yields and minimal labor at levels simply not possible with soil. Bigger buds, easy harvests, and faster room turns translate directly into dollars in pockets.
In fact, we are introducing a new product at the MJBizCon show in Las Vegas that we’re confident will enable cultivators to harvest 2 pounds per