Online training and education platforms offer access to students across the globe, allowing users to set their own pace for learning and return back to material again and again. In the digital age, this ability to disseminate knowledge to anyone with a computer, tablet, or smartphone has far reaching powers. Enter Green Flower Media. They have taken the cannabis industry by storm with their innovative educational platform that incorporates reading material, video presentations from cannabis thought leaders, quizzes, and a final exam complete with a certificate of completion upon passing. We recently spoke with Max Simon, CEO and Founder of Green Flower Media, to find out more about the team behind the platform. Here, Simon discusses how Green Flower Media got its start, plans for the future, and more.
What was the inspiration behind founding Green Flower Media? How has the company grown since you started it in 2015?
Max Simon: I’ve used cannabis to tame my attention deficit disorder (ADD) for decades. I’ve always had a deep relationship with the plant. But when I wanted to find trustworthy, credible, expert guidance on how to use cannabis medicinally, or how to grow cannabis, or how to succeed in the cannabis industry, I couldn’t find anything! So we started Green Flower to provide trusted cannabis education and training to the world, that way people could experience the personal and professional benefits of this remarkable plant and industry.
What started with my co-founder, Stephanie Graziano, in my garage, has grown into a 45 person global cannabis education company that’s impacting tens of millions of people around the world, training employees from many of the top cannabis companies, and working with colleges and universities to power their cannabis curriculums. I think it’s amazing how far we’ve come; and now, after raising $20 million in a Series A financing from Tuatara Capital, we feel like we are just getting started.
What was the most challenging aspect of launching Green Flower Media? What has been the most rewarding?
Simon: Finding the right investors was an enormous challenge for us; it took many years of hard work and a lot of painful learning lessons. Also because of the stigma around cannabis, we’ve had multiple entities treat us unfairly, whether that’s shutting down our bank accounts even though we’re an education company; refusing to lease us office space; or closing our social media accounts. Despite the progress we’ve made with