The former business school student combined two of her passions into a new and unique CBD sparkling water.
November 20, 2019 6 min read
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What happens when a background in food and beverage and a passion for cannabis collide? Well, in Hilary McCain’s case, you combine both and launch a company — which she decided to do with her line of CBD-infused, zero-sugar, all-natural sparkling waters called Sweet Reason.
Sourced from organic Colorado hemp, McCain’s Sweet Reason offers subtle flavors like Strawberry Lavender and Lemon Rhubarb, with each bottle containing 10mg of CBD — enough to give consumers a dose of wellness, but not so much that they can’t treat themselves to a few over the course of a day.
We sat down with Hilary to ask how she made Sweet Reason happen, and where she plans to take the brand from here.
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What were you doing before Sweet Reason that led you to launch this company?
I was at business school, came back to Toronto, and I was looking for something to do in the food industry. My family’s in the food business in Canada, so it was the basis of every dinner table conversation. Before business school, I’d worked at Chobani, and post-business school, I looked for a food business to buy and run full-time. A lot of my mentors from the food industry had started moving into cannabis, and it got me thinking about cannabis beverages; I couldn’t stop talking about it to my friends and family.
Why are you passionate about cannabis and about the beverage side of the business?
Well, I love cannabis, and, I think, as it goes from a black market to a legal market, it’ll have revolutionary effects on society, how we socialize — it’ll challenge a lot of traditional paradigms. To me, the most acceptable way of consuming cannabis will be beverages, since it’s already ingrained in our culture.
But when I studied cannabis beverages across America, there weren’t any brands I’d buy — there was tons of sugar in them — and that’s what piqued my interest. Then I learned about CBD, and that it was non-psychoactive, but had all these health benefits, and for someone like me who has my fair share of day-to-day anxiety, CBD really helped, so I wanted to make it accessible to the masses — which led me to start Sweet