In an office overlooking the beach of Santa Monica, California, ten experts in the cannabis and marketing sectors gathered for the final judging session of the inaugural Clio Cannabis Awards.
Established in 1959, the Clio Awards is an international competition that celebrates creativity, excellence, and innovation in the advertising and marketing space. It’s essentially the Academy Awards for ads; there was even a Mad Men episode about it. Now in its 60th year, the Clio Awards is still going strong, with a mission to “celebrate bold work that propels the advertising industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.”
In the spirit of propelling the advertising industry forward, the Clio Awards has teamed up with High Times for a new, collaborative venture: the Clio Cannabis Awards. After all, with legalization comes new businesses, and with an influx of new businesses comes competition, especially in the areas of marketing and advertising. We’re living in an exciting era.
Inside the Clio Cannabis Judging Room
After two rounds of voting online for the many ad campaigns that were submitted for consideration, the jurors met onsite yesterday for a final vote. The panel consisted of Rebecca Brown (Founder & CEO of Crowns Agency), Lisa Buffo (Founder & CEO of the Cannabis Marketing Association), Anne-Marie Dacyshyn (Chief Marketing Officer of GSW Creative Corp.), Greg Dacyshyn (Co-Founder of Camp High), Jason DeLand (Founding Partner of Dosist/ Anomaly), Evan Goldberg (Co-Founder of Houseplant), Elizabeth Hogan (Vice President of Brands of GCH Inc.), Tommy Means (Founder & Chief Creative Officer of Mekanism), Darren Romanelli (Founder of StreetVirus), and Jason White (Chief Marketing Officer of Cura Partners).
Also in attendance were Nicole Purcell (President of Clio), Carly Angeloni (Associate Director of Events), Janie Sircey (Associate Director of Social Media), Rachel Kruge (Senior Coordinator of Clio Music & Clio Cannabis), and Alexa Martinelli (Client Relations Manager).
Moderating the judging session was Michael Kauffman, Director of Clio Music & Clio Cannabis. He started the session by reviewing the process for judging the 47 entries that made it to this final round. Each entry would be presented and the judges would cast their votes on whether the entry should receive a gold, silver, or bronze statue, an honorable mention, or be voted out. The “ballots” were to be cast on iPads that were handed out at the start of the session.
After that round