TORONTO, Nov. 18, 2019 /PRNewswire/ – Khiron Life Sciences Corp. (“Khiron” or the “Company”) (TSXV: KHRN), (KHRNF), (Frankfurt: A2JMZC), a vertically integrated cannabis leader with core operations in Latin America, today announced the official launch of the Company’s Kuida brand in the United States. Beginning this Wednesday, November 20, Kuida’s line of CBD skincare products will become available for purchase to US consumers at retail, initially in Los Angeles, before a planned expansion in priority US states where sale of hemp-derived CBD is permitted.
View photosKuida’s line of CBD skincare products will become available for purchase to US consumers at Cannabis Now’s store in Los Angeles, CA. Khiron Life Sciences Corp. (CNW Group/Khiron Life Sciences Corp.)More
In the California market, Kuida will initially be distributed and sold through a partnership with leading lifestyle media and retail brand, Cannabis Now. With a prime flagship location in Los Angeles and an expanding retail network including three planned stores across major US cities, Cannabis Now offers a selection of non-THC health and wellness products in an experiential retail environment designed to educate both experienced and new cannabis consumers. Through an exclusive activation at Cannabis Now’s high-traffic Beverly Hills location, the Kuida brand will target an affluent, on-trend audience of beauty and cannabis consumers, influencers, and professionals across Los Angeles as well as the wider US market.
“We are incredibly proud to be the first Colombian brand to introduce legal CBD products in the US market,” stated Elsa Navarro, Skin Unit Director of Khiron Life Sciences. “As we enter the United States market and commence sales, we bring proven success in brand building, a scientifically-backed, GMP lab made product, and a powerful branding and marketing campaign that resonates with consumers. As a result, we find ourselves in a strong position to reach consumers and gain market share