Although Apple removed all 181 vaping-related apps from the App Store earlier this week, the number of cannabis-focused podcasts continues to grow. Today, one of the smartest yet has dropped, promising to give women guidance on How to do the Pot. The seasonal, narrative podcast tackles the most common questions curious female cannabis consumers Google most—usually in secret.
As an early innovator in the cannabis industry, April Pride’s path has taken her from fashion designer to cannabis company founder to podcast host. In 2016, she launched Van der Pop, one of the first luxury lifestyle brands in the business to offer high-style smoking accoutrements. Later, Pride incorporated an educational resource to Van der Pop’s digital presence dedicated to the many new consumers she’d attracted. Two years later, it was acquired by Canada’s Canopy Growth Corporation.
Through her work, Pride recognized that women were an underserved and fast-growing market who wanted information about cannabis, especially as legalization and positive acceptance continued to spread across North America.
Of Like Minds co-founders Ellen Scanlon (left) and April Pride (right) recording ‘How to do the … [+] Pot.’
“When I started my first company that designed discerning products for cannabis, I underestimated the need for education. While women appreciated my products, many were not confident in their knowledge about how to buy cannabis and how it could serve them,” Pride told me.
For her cannabis career encore, Pride enlisted friend and business partner Ellen Scanlon to form Of Like Minds, a new cannabis education platform for women. Part of its portfolio is podcasting. Production is in collaboration with the award-winning Western Sound, a Los Angeles-based studio and Gina Delvic, the founding producer of Call Your Girlfriend.
“We decided to form Of Like Minds, a business with a mission to equip women with the information they need to understand cannabis. We decided that a podcast would be one of the best first steps to provide quality information and promote discreet discovery for women still uncertain about the plant and its effects.”
Listeners will hear from a diverse array of industry experts and professionals who have incorporated cannabis in their lives. Guests will include a professional athlete who uses CBD in training, a retiree who uses cannabis for pain management, a medical doctor who advises pregnant women, and a felon turned entrepreneur. How to Do the Pot’s first season will focus on topics