BevCanna’s chief commercial officer says the company’s expertise in bottling and creating beverage brands sets it apart from competitors in Canada
It’s been more than a year since cannabis became legal in Canada, but the first concentrates and edibles have yet to hit the market. As the launch of non-flower products ticks ever closer, companies like BevCanna are rushing to develop brands, prepare their facilities and establish critical industry partnerships.
In September, BevCanna announced two agreements that will be cornerstones of the company’s cannabis-infused beverage portfolio. The first is a supply agreement for cannabis extract from Nextleaf Solutions; the second, a partnership with Clearwater CannaGrow to produce sun-grown cannabis at the company’s farm in the Okanagan Valley.
Emma Andrews, the chief commercial officer of BevCanna, spoke with Marijuana Venture about why the British Columbia-based public company is well-positioned to excel in the cannabis-infused beverages category.
Marijuana Venture: What makes BevCanna an exciting company in Canada’s emerging and developing cannabis industry?
Emma Andrews: The main strength that sets apart the venture are the team’s existing expertise in bottling and creating beverage brands. We’ve worked on everything from alcohol brands to pharmaceuticals and natural health products, so there’s a really strong acumen behind the team and really helps to build a nascent category — we’re creating this from the ground up — so it gives you a lot of confidence in what we’re up to.
And then the other piece of our position is making use of existing world-class infrastructure and assets. We have a fantastic bottling facility near Osoyoos, British Columbia. It’s a 40,000-square-foot facility with a spring water aquifer, and we’ve recently announced plans for outdoor cultivation on the site, so it’s an absolutely stunning property with a lot of infrastructure to take advantage of for this cannabis-infused beverage category.
MV: How important is that facility in terms of being able to quickly ramp up production?
EA: It’s huge. Health Canada recently announced that for anyone to apply for their standard processing license, let alone be approved, their facilities have to be fully built out. That’s a huge barrier to entry for new companies wanting to get into the beverage and bottling vertical. Our bottling plant has been in use for more than 16 years.
But even if you had the capital and were building it from the ground up, there are a lot of components and intricacies in terms