A tragedy led former NBA star Paul Pierce to discover CBD. Now he wants to share that discovery with the world.
November 15, 2019 7 min read
On September 25, 2000, Paul Pierce was stabbed 11 times, in the face, neck, and back, at a Boston nightclub. The NBA star was rushed to a nearby hospital, where he underwent emergency lung surgery. Two men went to jail for the attack.
Miraculously, Pierce returned to the court just a few months after the stabbing to start the season. But his internal wounds lasted much longer. Pierce suffered from intense anxiety, depression, and PTSD. He hired 24-hour security to guard his home and couldn’t be around large crowds. The harrowing experience led him on a journey to find relief for his symptoms beyond the addictive meds his doctors prescribed.
Eventually, Pierce discovered CBD, which offered a natural path to healing. After playing 19 years in the league, Pierce, who is also known by the nickname “the Truth,” has begun a new career as cofounder (with Elliot Mermel) and president of The Truth CBD Remedies and Vesper, a vape product (available through Eaze Wellness).
Here’s how he went from being unaware of CBD to a CBD entrepreneur.
On being stabbed multiple times
“It really did damage, not only the pain of the stab wounds, but dealing with post-traumatic stress and anxiety. Then having to go out and play ball every single day of my life. I got addicted to pain medication for my back and knees, and sleep medication for my sleep apnea. I had no clue about the marijuana plant or even CBD at the time. I didn’t understand what else was out there for me, because when you’re in sports, there are so many banned substances you’re not allowed to take.”
When he first discovered CBD
Coming from Los Angeles, where medical cannabis was legalized in the ’90s, Pierce had friends who grew it in their garage. He says, “It started off with a friend giving me topicals and pills derived from CBD, and I was like, ‘Man, this stuff is pretty good. Where does this come from?’ Still, I wouldn’t use CBD during the season as much as I did in the off-season.”
Why he started his own company